Retail and e-commerce
Maison Bruyère
Artisan perfumery and online store
An opening curtain, a bottle that takes shape in the mist, and a letter that slides out of its envelope as you scroll.
Demo sites: retail and ecommerce
An ecommerce site in Quebec needs real product photos with price and stock, GST and QST calculated at checkout, a choice of delivery or pickup, and the information the law requires for distance sales shown before payment. French comes first, with English available as a second version.
. 4 demo websites. The brands, copy and images in these demos are invented for demonstration purposes.
Retail and e-commerce
Artisan perfumery and online store
An opening curtain, a bottle that takes shape in the mist, and a letter that slides out of its envelope as you scroll.
Retail and e-commerce
Solid wood furniture
Photos blush red under the cursor, a manifesto writes itself in ink, and the living room is shoppable through clickable hotspots.
Retail and e-commerce
Quebec sparkling drink
The 3D can turns to follow the cursor while berries float around it; one click changes the flavour.
Retail and e-commerce
Vineyard
A bottle emerges from the shadows on a cellar table, then you fly over the three hills in 3D and each wine turns under the mouse.
The product page does most of the work. A shopper weighing a perfume, a yellow birch table or a case of wine wants to see it from several angles, know the dimensions, materials and format, and check that it's in stock before clicking. They also want to know what shipping costs before they reach the cart, not after. A store that hides those fees loses the sale at the last step. For a sauna or furniture maker, where the product is big and expensive, the page also has to answer questions about installation and scheduled delivery. Otherwise the customer calls. Or leaves.
Quebec's Consumer Protection Act sets rules for contracts made at a distance. Before the customer pays, the merchant has to provide full contact details, a detailed description of the goods, the total price with all fees, delivery terms and the cancellation or return policy. The customer must be able to accept or decline clearly, then receive a copy of the contract. On the site, that means a sales terms page that's easy to find and a full order summary right before payment. The Charter of the French Language requires the site, product pages and order messages to be in French, at least as prominent as any other language. Have your terms reviewed by your legal advisor.
It depends on the product and the customers. A non-alcoholic drink or a perfume ships well by mail, with a rate calculated from the address. A solid wood sofa or a sauna needs scheduled delivery, sometimes installation, and the customer wants to pick a time slot. Pickup at the shop or the vineyard suits people who live nearby and saves them the fee. The site can offer all three in the same cart, with rules per product: this item is pickup only, that one ships anywhere in Quebec. Alcohol sales are regulated through permits issued by the Régie des alcools, des courses et des jeux, so a producer confirms its obligations before opening the store.
| Element | Why it matters |
|---|---|
| Complete product pages: photos, dimensions, materials, stock | It's what the customer would ask at the counter. No answer, no order. |
| Shipping costs shown before the cart | Fees discovered at the last step make a lot of carts get abandoned. |
| GST and QST calculated automatically | The customer sees the real total, and your tax reports stay accurate. |
| Sales terms and return policy | The law requires them for distance sales, and they reassure buyers before a big purchase. |
| Complete French version by default | Bill 96 requires it, and it's the language most of your Quebec customers use. |
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FAQ
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