Health
Clinique vétérinaire Le Refuge
Veterinary clinic
A warm veterinary clinic: an arched photo opens to full screen, services scroll sideways and an appointment takes three clicks.
Demo sites: veterinary clinic
A Quebec veterinary clinic website shows accurate hours, tells pet owners where to go when the clinic is closed, takes online bookings by species and reason for the visit, and sends vaccine reminders to clients who asked for them. Its copy follows the Code of ethics of veterinary surgeons, which bans testimonials and advertising that plays on emotions. OKTO Solutions builds this kind of site for veterinary clinics across Quebec from its office in Trois-Rivières.
. 1 demo website. The brands, copy and images in these demos are invented for demonstration purposes.
The Code of ethics of veterinary surgeons bans advertising that is false, misleading, incomplete or that plays on emotions. On a clinic website, that rules out copy built on an owner's fear or guilt. Testimonials of support are not allowed, and neither are lines suggesting the clinic gives better care than the one down the street. A special skill can only be claimed if it can be backed up. Each veterinarian appears with their name and professional title. Published prices say what they include, whether extra fees apply and whether other services might be needed, and they stay valid for at least 90 days after they were last published. The clinic also keeps a full copy of every ad for two years. Have your copy reviewed by the Ordre des médecins vétérinaires du Québec or your advisor.
The code requires veterinarians to keep the service hours they advertise to the public. That means the hours on the site have to be right, holidays included, and change the same day the schedule does. The emergency page answers the Sunday night question: which signs can't wait, who to call and which veterinary emergency centre to go to when the clinic is closed, with the address, phone number and a directions link. It tells owners to call the centre before heading out so the team can get ready. On mobile, that block moves to the top of the home page outside office hours. The clinic's voicemail message gives the same information as the site, so a worried owner doesn't have to look twice.
A cat's yearly shots don't need the same slot as a limping large-breed dog. The form asks for the species first, then the reason for the visit, and only offers the vets and time slots that fit. Vaccine reminders go out by email or text to clients who opted in. If a reminder includes an offer, Canada's Anti-Spam Legislation requires consent, the clinic's identity and a way to unsubscribe. The online store is mainly there to reorder a therapeutic diet for an animal the clinic already follows. The code forbids promoting the use of medication, advertising a prescription drug unless the message serves the public interest, and offering discounts on drug sales. So the pharmacy stays out of promotions and banners. Have it reviewed by the Ordre or your advisor.
| Element | Why it matters |
|---|---|
| Accurate hours, holidays included | The code requires veterinarians to keep the service hours they advertise. |
| Emergency page naming the centre to contact | Owners know where to go at night without waiting for a callback. |
| Online booking by species and reason | The right vet and the right time slot are booked from the start. |
| Vaccine reminders with consent | Pets come back on time and reminders comply with anti-spam law. |
| Name and title of each veterinarian | The code of ethics requires it in all advertising. |
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